Wednesday, September 19, 2012

ENG 1510 Bernhardt IWA


Alex Gilkerson

ENG 1510

9-19-12


Informal Writing Assignment 

I really enjoyed this article.  It was a nice change to learn about gestalt and the effects it has with ads.  We see ads everywhere, from magazines, on YouTube, Television, and even on some walls.  We are surrounded by advertisements.  The tricky part is getting the reader/watcher into it and attracted to it.  Some ways people and companies will try to attract people doesn’t always work.  Examples of that could range from small letters, a lot of reading, no color and no pictures.  A good way to attract people is by the opposite of that.  You want bigger letters, less letters, more color, and more pictures.  That is,  depending on the age group you are trying to attract.  For kids through people in there late to mid-twenties, I’d stick with the colors and pictures.  If they are older, they might not like all of that and find it childish.  After reading this article from Bernhardt, it got me thinking of different ways to attract readers.  I want to take over my dad’s business and make it larger and these tips are a great way to start.

No comments:

Post a Comment